Wendy’s of Michigan 54th St. & Michigan St. Locations
Owner: Meritage Hospitality Group
Roof Type: Proteus Membrane & Johns Manville PVC
Total Project Area: 14,000 sq. ft.
As part of their Image Activation rebranding campaign, Meritage Hospitality Group appointed NaturaShield to install new roofing systems on two of their Wendy’s of Michigan locations. The first restaurant, located at 1061 Michigan St. NE, Grand Rapids, MI, was reconditioned with NaturaShield’s exclusive single-ply Proteus Membrane. Chosen because of the membrane’s contemporary, seamless, white façade, this Wendy’s set the standard for the resurrection of the Medical Michigan Street Hill.
NaturaShield renovated the second Wendy’s, located at 169 54th St., Wyoming, MI, using Johns Manville PVC.